Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
Pay Per Click
Google is worth billions due to one revenue source, pay per click (PPC) advertising. Companies regularly pay over $10.00 for one click on their ad. Why is this happening? Because it works!
Pay per click is based on keywords and is sold based on either a number of impressions or the number of clicks on an advertisement.
This is a targeted way to drive traffic and create leads. However, it may be very hard to achieve a positive return on investment (ROI) due to high cost.
Pay per click advertising is offered by many websites, including Facebook and LinkedIn.
Inclusion of pay per click advertising in an SEO plan is really dependent on a company’s average profit margin per sale and the corresponding ROI. Campaigns need to be strategized, analyzed and maintained to be successful.
Effective PPC marketing can lead to incredible profits